12 Strategies Women Must Know to Nail Their Year-End Review Negotiations

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It's nearing your year-end review. You're really good at what you do, but when it comes to your negotiation skills, you freeze. You might have even taken one of those negotiation courses back in business or in law school, maybe even college, way back when. But what's the use? You feel you have no leverage. You're in the company maybe a year or 18 months, or maybe even less. You'd hate to rock the boat too much.

You've always kept your nose clean, done your work and then some. You're not one of those alpha dogs, always obsessed with self-promotion. You feel that good things come to those who do great work, work well with teams, collaborate, not steal the show.

Congratulations, you've convinced yourself - out of potentially $500K over the course your career, perhaps a handful better titles,  more responsibility, advancement of the type you've always dreamed.

You've fallen prey to hidden scripts - those nasty little parasites that feed on insecurity, uncertainty and fear inside your head. Don't feel too bad - all of us have them, often since our childhood.

Now that you're an adult and savvier about the "real world," it is time to stop the madness. There is too much at stake NOT to negotiate. Plus, it is neither rocket science nor impossible for introverts, the risk-averse, the modest and the shy, plus those without "the guts."

I'd know a thing or two about this paradigm. Before I ever went against the grain of childhood shyness and low self-esteem, I viewed negotiation as the province of the alpha male, the Middle Eastern market, the car dealership, the back-room politician.

In business, these illusions quickly withered. When I transitioned to the finance/operations function for a startup, suddenly it was my role to drive down prices, to negotiate with vendors and the landlord. I started trying to bargain at the market on a trip to Casablanca and then Israel.

I then successfully negotiated with the CEO (a master negotiator himself) to go full-time, instead of contract, with a $15K bump in salary and benefits, plus more responsibility that at my prior job. While there, I managed to negotiate down $45K (23%) from a vendor's original offer for an ERP system and $17K (6%) on rent over 5 years for our new office. This, after being too shy and scared to bargain for an apple at the market just a couple months before.

After a while, it was an actor's game, except with higher stakes. The first and most important rule is simple - if you never ask, the answer's always no!

Over the years, since I was young, the many (brilliant, fearless) women in my life would come to me with their frustrations about bosses, lack of meritocracy and inability to get past fears and insecurities and all the rest, especially with negotiation. The men would simply never go admitting it.

Here are the strategies I've counseled them to take. I have used them myself with great results.

1. Write down your hidden scripts. Make sure to name all of them, spare none. Once you acknowledge having them ("I can't negotiate," "I'm not cut out for it," "I'm simply never good enough," "I do not want to rock the boat," etc.) you start to understand that these are just opinions, hardly facts. Are these scripts carried down from family or friends? Are these based on past episodes that are no longer relevant?

Now, you can start to change these harsh opinions on the subject of yourself. Ask friends what you are good at. Write down the tasks at work that make you feel more fulfilled. Write down the favorite role you play out of all your work responsibilities. Are you always making sure others are thriving? Are you at your best when delegating to others and managing them? The subject matter expert everyone consults? Focus on outlining and hammering your strengths before you lash out at yourself for (perceived and real) faults. This way, you will be better balanced and equipped to eliminate your negative scripts.

Keep one critical point in mind. Your performance at work does not equate to your performance as human being, whether it's good or bad. Being a good human doesn't guarantee being a good worker or team mate. Being a good team mate and worker doesn't make you a good human being. Both take work, but don't mix them. Business is business and your personal life is personal.

2. Write down your work accomplishments throughout the year (and before that, as applicable) in as much specific detail as possible (e.g., saved the company $100K, trained 5 new employees in Excel, saved your manager an hour a day by automating 2 reports, improved client retention by 20%, increased revenue by 15%). Imagine that negotiation with your boss is actually an audition and a chance for you to demonstrate your value. This will be your biggest "leverage" in the negotiation.

Managers and executives see your impact on team and company through the lens of concrete numbers, not how nice a person you are or how much everyone loves having you around. Speak their language and they'll take you more seriously and include you in the club of people who "get it," one of "them." This makes it easier for them to make decisions raising your salary, promoting you and otherwise pushing you up and through to the next level.

3. Know your partner (not "opponent") in negotiation better than you know your best friend. Was he or she a frat brother or sorority sister in college? Is your manager married or single? Kids or no kids? From Ohio or New Delhi? Likes his coffee black or with a little milk? Went to the same college as you or in Australia? What motivates him or her - money? family well-being? women? men? fame? customer satisfaction? cheaper/better/faster work? technology? What is the person's culture? What is their negotiating style? How does he or she view women? How do they view you based on the language (both spoken and body language) they use with you? How about your peers? How does your manager relate to you in comparison with the others on the team?

Without appearing to pry, these are things you should already have bothered to learn and understand by asking your manager directly or observing through their interactions with you and others, through social media presence, etc. No human is a complete mystery and most are actually quite boring, conventional and predictable.

The goal here is four-fold:

a. to create a real rapport with your manager based on shared background, interests and goals. This requires demystifying your manager and ingratiating yourself on a real human level with the person without appearing to pry, pander or "suck up." In the end, it's all about making yourself appear and sound (and act) like a partner in your manager's success, not his or her opponent or roadblock.

b. to tell them what they need to hear from you in a way that's cooperative and non-threatening, showing you have incentives aligned with his or hers and that what you're asking is both reasonable and in the best interest of the team, company and manager himself (not just your own selfish interest) and

c. to find the manager's trigger words for success in what you're asking. When you know his or her specific goals, you can then frame what you're asking in a way that shows clearly how giving you what you want will concretely help your manager to achieve what he or she wants.

4. Be clear about what you're asking. Is it higher salary? Higher title? A higher bonus? All three? More responsibility? Chances to prove yourself? Be as specific as possible when communicating. Show evidence (see #8 below) to back up your request.

If the answer is no (never presume it will be! When you actually ask, unexpected doors often open for you.), what will you ask for as a backup? If you can't have more than a set raise, perhaps you want more days off or better perks or better health coverage? If the answer is no, immediately ask what are the specific steps you need to take to earn that higher salary, title, bonus, more responsibility, etc. This shows you're not just asking to ask, but are committed to making it happen, helping the company

5. Proactively take the sting out of the coming review. Review yourself first! Take criticism from your manager in stride. Nobody performs flawlessly. Before the negotiation, you should know (and have written down) your own weaknesses and strengths, things you've done well and things you haven't. Anticipate where the challenge will come and have a ready answer for each point.

Coupled with your highly specific achievements during the year (See #2 above), this will help you parry your manager's words, stay on your feet and continue with your objectives in the negotiation.

Most importantly, remember that (within the realm of the possible - see #8 below), granting your wish for a higher salary or title or bonus or better benefits/perks, etc. is often a very easy decision for the manager. Just asking often opens the door to getting what you need.

6. See the review for what it is - a DIALOGUE, NOT a monologue (like your interview to get in the company). Be ready for any scenario. If you believe the dialogue is not going to go well, then start opening up new windows for opportunity. Contact recruiters, if you have to. Talk to friends in other companies where you may want to work. Even if you come nowhere close to switching companies, you will give yourself psychological breathing room. This will help you parry whatever feedback you receive, whether negative or positive, and continue with your objective in the negotiation.

7. Control the negotiation yourself from the start. Speak first to build confidence and take the initiative. Begin by thanking your manager for sitting down with you to discuss your performance. Restate your commitment to the team and company, your love of working with the team to solve problems and create value. This will already blunt the impact of any negative feedback and will enhance any positive feedback coming your way.

8. Do careful and diligent research on your company's average salaries for your position, the average progression to the next title, average bonus figures (and how much of it is based on personal, team and overall company performance) and any other relevant industry, city and state averages. Use Glassdoor.com, Salary.com, speak to others in the company that you trust to know these things.

How much room is there within the company for the boss's discretion to increase your salary, title, bonus, perks, benefits, etc.? Make sure not to ask for things that that the manager can't give you. Only ask for things that are within the real of the possible. Make it as easy as possible for him or her to say yes to your request(s).

Invoke authority - someone higher up in the same organization, average salary at your title in the industry and at competitors and other specific figures in your negotiation dialogue.

Know your company politics down cold. What is the expected time for a promotion and expected raise? How does your review compare with that of others on the same scale?

9. Start working on your body language ASAP. Perception is reality. When your posture is bad, you don't speak up, you're overly emotional or overshare your personal life with co-workers, don't smile sincerely and don't project confidence, you are sabotaging your own daily performance and how others perceive you. It's a slippery slope, but luckily, it's also reversible.

Practice standing up straight with your shoulders open, stretching your arms up and out, lifting your head up and smiling. Close your eyes and imagine doing something outdoors that you really love and makes you happy - walking in the wilderness, skiing on a mountain, whatever it may be. Imagine doing your favorite activity that you're better at than anybody you know. Is it writing? Running quickly? Drawing? Put yourself there and run through the activity for at least a minute or two.

Create space for yourself to be in control. Breathe in and out slowly and deeply. Invigorate your lungs. Do this right before going into the negotiation - in your closed office or bathroom stall. Always put yourself in the best of frame of mind possible right before you negotiate.

Breathe in and out slowly and deeply for a minute before speaking. This lowers your voice and makes you feel and seem more authoritative.

Prepare yourself to look and feel confident RIGHT before the negotiation by standing up straight and tall with your hands on hips or arms spread open in a position of power (e.g., in your office or restroom stall). This shoots up your endorphin level, making you feel instantly more confident and putting you at ease. Try one of these power poses.

Lastly, practice smiling regularly (and sincerely). Work hard to consistently find the positive in people you have to work with and overlook the negative. Remind yourself regularly of activities and people that make you feel good about yourself. Do these activities and re-connect with these people often.

Appear friendly as much as possible without watering down your position or confidence therein. The two are never mutually exclusive. Find the happy middle ground and practice being friendly, even while maintaining your ground.

Throughout the negotiation, maintain good posture, without dramatic posing.

10. Work on the words you speak. Be clear and concise and remain upbeat and down to business, as much as possible, but never humorless. Nobody likes to have Debbie Downer around. Get the cynical humor, high emotion and gossip out of your system and keep away from others around you that do.

Let others assign you to positive stereotypes (hard worker, "gets it done" every time, nice person, clean nose), not negative ones (gossip, depressive, etc.). Always appear well-balanced and relentlessly positive, above all. Don't give your manager or anyone else the tools with which to write you off, keep you down and under-paid and under-utilized, as well as below your own potential.

Always make sure to finish what you start. Don't let negative feedback knock you off your horse (you've now prepared yourself to hear it - see #5 above). Just keep going and finish your list of objectives in the negotiation. Make sure to get in all your points and finish on a positive note, thanking your manager for the feedback and looking forward to creating more value for him or her and the company.

11. Drop any illusions that negotiation is the same, being a woman rather than a man, regardless of whether negotiating with a man or a woman. Humans stereotype instantly and often have strong biases based on background and experience (hence, the need for careful research - see #3 above). This simple human fact is hardly an automatic impediment, but it does present different ways of getting to where you need to be in the negotiation. You absolutely don't need to obsess about "thinking and acting like a man," although certain elements of effective behavior may seem similar to male behavioral stereotypes.

Be aware of the silent stereotypes and prejudices hovering in the background - and transcend them or use them to your advantage! If your boss sees you as a threat to take his or her place, go out of your way to show your commitment to the team and company and his or her success. If your boss appears to think you're a "feeble and helpless woman," it can actually be a big advantage when you impress him or her on the spot with confidence and negotiation ability with the best.

Women tend to better in negotiations when they are seen (and see themselves) as negotiating for a group of people, not themselves (unlike men, for whom this is completely expected). What group do you represent? Under-paid women in your company and industry? Negotiate for the good of a group, not yourself. This will strengthen your position and decrease push-back. Invoke authority whenever possible - someone higher up in the same organization, average salary for your title in the industry and at competitors.

12. Practice, practice, practice the negotiation and get feedback from people you trust who will be frank and honest with you. First, cultivate the thick skin to take the advice as helping you to progress well beyond where you are now. It's a process and won't happen overnight. Start the process as long before your review as possible.

Beware asking close friends or family for frank and honest feedback. They will often hold back for fear of offending you or making it seem that they look down at you. The best alternative is to find an experienced coach specialized in giving frank feedback and teaching the methodology to overcome your fears and hidden scripts, create good habits of self-perception and outward appearance and to negotiate with confidence, knowledge and insight into what works well for women in your industry specifically (plus, armed with any information on company, team and your manager, specifically).

Record yourself in the practice negotiation, if possible, so you can see for yourself how you look and sound. Discount your own bias to put yourself down. Ask for feedback from someone else who can give you an honest opinion (and always take it in stride).

Prepare a detailed list of accomplishments and points you want to get across in the review.

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Now, when you go in for your end-of-year review, you will be armed and ready with the information and the confidence you need to blow your manager away. I'll be rooting for your success, as always!

Are there other important strategies you’ve used to negotiate effectively as a professional woman? Please share them with the Community in Comments below. We’d love to hear from you!

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Yuri Kruman is a Healthcare Product Manager, published author, blogger at BlueprintToThrive.com and health tech entrepreneur based in New York.

*The views expressed herein are his own*